Covid-19 novel Corona Virus left indeliable ink in the real estate sector as buyers postpone purchase or cancelling existing booking
Traditional coupled with hybrid form of marketing ends up with high cost per sales denting the profit margin of developers
Typical sales process ignores the leads communicated months before. Drip email campaigns to leads collated will increase the conversion rate in long run
From Bangalore to Pune to Delhi, many top real estate companies already practiced real estate digital marketing and getting benefit out of it.
Ten years before it could be an option for realtors to adopt real estate digital marketing, but now it has become essential for every one to have a digital presence & conversation with to-be buyer of present & future
Real estate digital marketing always comes with the new strategies that can help realtors to reach their audience.
Strategy without Plan or timeline will nowhere take us.
First & foremost what i do is geographic analysis of Project location. The next thing to do is identify competitors in the space by product design & budget. Once i arrive the first 2 shall take the USPs of Project and create topnotch content that will attract buyers.
Targeting audience demographically by income helps in reaching only that particular X thousand buyers rather reaching 10 Lac living there. This reduces not only the digital campaign cost but also minimize the effort of sales team who down the line suffer with bad enquiries who don’t buy but waste the energy of sales executive.
n this digital era, to meet expectations of the audience is something a daunting task without digital presence.If you’re still following old digital marketing technique,you’re actually sending your audience to your competitors.
Real estate digital marketing is the best source to engage, contact with your audience, build trust, & loyalty of your customer moreover to build brand image. Don’t wait any longer to beat your competitors. Start your success journey by using digital marketing and become a future leader in your real estate business.